Thinking about starting a blog? Blogging is a wonderful thing to become involved in and can result in all sorts of great opportunities. Just before you dive in, it’s really worth firstly getting a take a step back and considering a number of important things.
Listen up. Starting your blog is quite easy, but getting it right is much more difficult and there are several decisions to produce along the way. Listed here are 12 things you have to know before you even begin a blog:
1. Self-Hosted WordPress Blog
You may well be wondering about the most suitable choice for how to start a blog for free. Can you build a WordPress blog, or would a platform like Blogger suffice? Have you thought about something similar to SquareSpace or Wix?
In my view, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best choice.
There are several main reasons for this:
Firstly, a self-hosted WordPress blog will give you complete ownership and power over everything you do. There are many themes and plugins for WordPress, while it’s also great to understand that nobody will come along 1 day and take down your website as it ‘breaks’ some form of rule. That’s a big issue with many platforms!
Upon having installed WordPress (it’s free and the majority of hosts allow you to do the installation with only a couple of clicks), you may essentially do whatever you decide to like. You’ll must spend a little bit of cash on hosting and your own domain name, but those might be found pretty cheaply.
2. Create a Brand
To develop a successful blog and be noticeable in the crowd, you must work to make a distinctive brand. This means select a very specific niche and trying to develop a brand that really speaks to your audience.
Why is a brandname?
Well, it demands numerous things like the name, logo, visual imagery, the tone/personality of your respective writing, the consumer experience, etc. Consider great bloggers like Seth Godin. You usually know precisely what you’re getting when you visit his blog – and that’s what you need to do, too.
To have success, you need to differentiate yourself from the audience and confer with your audience. What’s your niche? What do you want to be called? What’s the personality of your respective blog going to be? Will your website be serious/funny/informative/detailed/factual, etc.?
3. Content articles are King
You may have the ideal looking blog on the planet, however it doesn’t matter a jot in case the content is crap!
To achieve success while keeping people coming back for more (that is surely what every blogger wants), your content should be high quality and deliver on just what you’ve promised.
Make certain each post is well researched and contains a clear point. Allow it to be interesting to learn by injecting a certain amount of your own personal personality into each post – or tell stories to create it alive.
Remember: content articles are king, so be sure it’s as effective as it possibly can be!
4. Blog Regularly
Blogging regularly is absolutely important. If you wish how to start a successful blog to obtain any type of impact, you simply cannot go weeks or months without building a post!
When you create your website, it’s easy to start with great intentions and boast about how you’re going to make a brand new post six times every week. But unless you’re superman/woman, to be honest that sticking with a schedule such as that is completely unrealistic.
To give yourself the perfect probability of success, be realistic about how often you’re likely to post and set a schedule in order to meet that goal. You might want to map out your posts beforehand and then make use of a post scheduler to post it to the blog with a given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger portion of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Make sure every post you are making contains some kind of visual content. It really helps to bring your site alive and can greatly increase the volume of people that click through to your blog – especially from social media.
Not much of a graphic designer whizz kid? Don’t worry! An instrument like Canva is free and super user friendly, or you may outsource it to a design professional.
6. Interact With Other Bloggers
It’s easy to understand other blogs as competitors, nevertheless, you should actually have a look at them when your friends. Experience tells me that the success often depends on connecting along with other bloggers and making yourself known to the real key players with your niche.
Reply to their blogs and take part in the conversation. Share their posts on social websites. Make a relationship along with them and get on their own radar! Trust me, it’ll really help the chances of you success.
7. You Need To Build an Email List
Imagine having the capacity to send 500 men and women to your new post in a matter of minutes, or having the opportunity to instantly send website visitors to a proposal you’re promoting as being an affiliate.
When you have an e-mail list, you will find the power to do this all plus more!
You’ve probably heard the expression “the money is within the list” – and I can absolutely and categorically explain how it’s the honest truth. If you’re starting a new blog, make sure you begin to build an email list from the beginning.
8. Paying for Advertising
There are many great free methods for getting visitors to your website. It is possible to focus on SEO and get traffic from Google. You are able to write guest posts for other blogs, or use social media marketing to talk about relevant content and obtain new followers.
But while free methods are fantastic, it’s also worth taking into consideration paid methods like Facebook advertising. If you do it right, you are able to achieve your goals much faster and quickly get in touch with new people.
Anything of warning: Don’t throw a lot of income with the wall and hope it sticks! Set a compact budget (e.g. $20) and test the liquid to determine if it works.
9. Responsive Design is necessary
The days are gone when most people browsed the world wide web on the desktop computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to create a fresh blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on mobile devices! It’ll make the viewing experience a lot better for your personal visitors, and contains certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When establishing a blog, it’s very important to take security seriously. Blogs are prone to hackers and other online threats, so it’s absolutely vital to take steps to guard your web site whenever you can. Trust me, you don’t want the irritation of sorting a hacked blog because it can be a complete and utter pain inside the arse!
Firstly, make certain your website and plugins are usually up-to-date and running the most recent versions. This includes the WordPress installation, your theme and every plugin.
Secondly, make sure you get a basic WordPress security plugin to assist guard against common threats and acquire alerted if the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You have to Think Of SEO
Where do you go if you’re looking for information? In most cases, the reply is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.
If you would like get visitors from Google, you should take into consideration Search Engine Optimisation (SEO). I really could write a whole book on this subject, but for now you need to simply have the 30deyypky right.
Base each post around a unique keyword – and make sure to feature that keyword a few times within the post. Don’t overdo it!
Additionally, it’s worth installing a search engine optimization plugin like Yoast SEO. This really is a free tool which gives you the opportunity to optimize your blog site easily and quickly.
12. Blogging is difficult Work
Finally, it’s essential to recognize that blogging is tough work.
Many people desire putting together how to make a blog for free and achieving instant overnight success, but to be honest that it’s bloody effort and requires consistent effort over years and years. If you’re prepared to placed the effort it, it’s definitely worth it though and literally has the power to change your life.