Not too long ago, while I was still on the client side of things, I received an email coming from a blogger I found myself utilizing. As an element of our fledgling link-building program, my company ended up being broadcasting free products in exchange for a review and connect to our website. Oldest trick inside the book, right? However, the blogger’s email threw me off: she explained her policy was to nofollow links, and asked if this is okay.
“Uh, sure,” I eloquently responded, having virtually no idea what she was referring to, “just as long as there’s a web link!” I then scrambled to search up just the thing inside the heck a nofollow link was, and roughly five minutes later started cursing at my monitor. We’d just invested thirty bucks inside a completely useless link!
While that may have been my viewpoint in those days, my opinion on nofollow links has evolved. Obviously, for folks who are trying to earn links for our clients, getting a nofollow link can seem to be similar to a slap in the face. But these links have hidden powers that can make them just as essential as followed ones.
Here’s why nofollow links are definitely more powerful than you may think.
A link has a few different connotations currently. It may mean, “this is an article that supports my viewpoint, and you might benefit by reading it, too.” It could possibly mean, “I actually do a great deal of shopping here, and i believe you should think about their cute dresses.” Or it might simply mean, “I really like cat videos!” But at its very core, a hyperlink was created to create awareness of something on the different page.
When you’re out there attempting to make people aware of your business, links are hugely important. SEO companies now offer link-building services because businesses realize how important they may be. To that busy CEO who sees their web site traffic dipping, and believes that links will provide them a method to get back on the top, a prosperous link building campaign will probably be really desirable.
That busy CEO is likely to flip out should you say “well, we got 50 new links this month, and 40 of those were nofollow.” But it’s critical that neither you nor the CEO (nor their marketing team) discredit the strength of a nofollow link. Links still build awareness, as long as they are noticed. They don’t have to be followed. They probably don’t even have to be clicked! They just have to be visible.
How many times a day will you see someone you follow tweet a link for an article by having an interesting headline? Let’s repeat the article is absolutely well written, and is on the site you don’t currently follow. So you add those to your feed reader. Every week later, you imagine “oh, you understand, that post I read is very connected to this website post I’m concentrating on now!” Therefore you hyperlink to it in your post. This accomplishes 2 things: one, it probably negates that best place to buy backlinks from Twitter (more on that shortly), and two, it offers made both you and your followers aware about that site.
Links cause profit
A nofollow link could also directly lead to someone investing in your company’s products. When you consistently create awareness and engage with others, those nofollow links may earn you significantly more than domain authority. Don’t trust me? Here’s the storyline of methods I was a paying Buffer customer.
Some time ago, I saw a tweet using a connect to this situation study about how Buffer responded to being hacked. I had no clue what Buffer was, nevertheless it gave me a concept for a post. After I wrote my post, I followed Buffer on Twitter. I engaged with them a few times (as an example, mentioning them after my post went up), and they engaged right back.
Across the next month or so, I visited the Buffer blog whenever they tweeted links to new posts, learned about their company, and admired the heck from their content marketing skills. I’d say it had been at concerning the two month mark that we decided to actually let them have a go. On a monthly basis later, I upgraded on the Awesome plan and began utilizing it daily to handle not just my accounts, and also our agency’s accounts.
To recap, this is how all this went down:
I became aware of Buffer through someone else’s Twitter link
I followed Buffer on Twitter
I engaged with their content
I used, subscribed, and wound up forking over $10 a month (definitely worth it!)
It was all due to a single nofollow link. Over the course of ninety days, my general awareness transformed into lifetime value for Buffer. That certain nofollow link directly triggered profit.
You may make an equation out of this:
a e = p
Awareness engagement = profit. By becoming aware of Buffer, and achieving chances to engage regularly along with them, I changed into a paying customer. All of this happened because of social networking, and all of those links you can see on social websites are nofollow. (Who said there’s no ROI in Twitter?!)
Links bring about more links
Not too long ago, Joshua Unseth wrote a post for YouMoz explaining just how a single nofollow link earned him another link that was followed, increased his traffic, and boosted his article to the top level in the SERPs for a specific phrase. His post, titled “The significance of nofollow Links,” carries a really good conclusion that stresses the necessity of even a single link:
To place it into context, of people that got to this content as a direct or indirect outcome of the nofollow, ~1% made a comment on this content itself, and ~2% blogged about this – actually, should you count this post, then a outcome was blogged about by 3% of the visitors.
While I don’t assume that these numbers would hold with a site with additional viewers, I think which they represent the method by which content ends up going viral. Ultimately, ALL IT TAKES IS ONE LINK, and its follow status doesn’t seem to generate a difference.
I couldn’t say it any better! What Joshua wrote still holds true today – and in fact could be even truer, considering what number of us use Twitter to amplify messages and blog posts we enjoy, or rely on a feed reader to give to us interesting content that we should share on our websites.
Here’s a real-life demonstration of the opportunity power of a single nofollow link. Back March, we published two maps showing the ISP landscape in the usa, and exactly how the possibility Comcast buyout of your time-Warner would affect it. The post was acquired by the Amazing_Maps Twitter account, that has over 160,000 followers.
This was a nofollow link, obviously, as were the retweets that followed.
Two days later, we caused it to be to the front page of your Huffington Post.
After HuffPo gathered the story, the maps spread to many other websites, most of that had followed links back to our blog post or homepage. But regardless of whether those links hadn’t been followed, we still will have created new understanding of WebpageFX, our blog, along with the work we do.
Like Joshua said: it only takes one. One link can lead to many.
The way to make best use of your nofollow links
“Okay, Nicole,” I can hear you skeptics saying, “I’m aboard. nofollow links are powerful. Magical, even. However you don’t see some of my tweets getting picked up by HuffPo.”
Well, food for thought: we’ve published hundreds of blog posts, and just one of those generated a Twitter link (not ours) that resulted in HuffPo. Success online is all about being at the perfect place with the right content on the best time, and with all of the blogs, websites, and corporations vying for attention, your chance at getting noticed is lower than low.
Here are several ways that you can make best use of your nofollow links, whether they’re on social media marketing, someone’s blog, or elsewhere.
Motivate viewers to click your link. This may mean testing headlines, trying different tweets, or coming right out and saying, “look, when you click this, this cool thing will happen.” By way of example, Buffer found out that one tweet earned your blog post 100% more clicks than another, because they changed the language around the link.
Increase your audience. Want a lot more people to find out, click, and act on your own nofollow link? Obtain a bigger audience. This might be as basic as following industry figureheads who are likely to follow you back, directly seeking shares, or sharing your post multiple times. Try emailing people of authority and asking (nicely) so they can have a look at your posts. If it’s excellent, it may well get you a share.
Another trick: should you write blog articles or product content that references somebody else, make certain they understand about it. It may seem like you’re just attempting to stroke their ego, but it really works. If someone wrote a blog post about me, heck yeah I’d tweet the website link out to everybody I knew! (Unless it was bad. Then I’d just cry.)
Ensure your link is relevant. This, i think, is probably the most essential aspects of a nofollow link. So many links on social media go unclicked simply because the material isn’t related to them. That one is difficult to control, because it’s pretty hard to know whenever your audience will likely be in the mood for your personal blog posts vs. photos of puppies, nevertheless, you can still prosper by thinking cautiously as to what you share, when, and why.
Make certain your content is applicable, too. Okay, so that your link got clicked. Great! But your bounce rates are at 99%. Not great. It is possible to write the very best headline on earth, but if the pot of gold following the rainbow is empty, nobody’s planning to stick around. Avoid misleading headlines, unfulfilling content, or just plain marketing to the wrong people.
This can be honestly the most significant flaw from the ISP map I linked above. Many individuals checked out the maps, and also visited our blog to view all of those other study, however they left. Probably 99% in our targeted traffic to that post do not know who WebpageFX is and what we should do. That doesn’t mean the information was bad, however it just wasn’t related to the level of audience we should attract (which is, prospective clients).
Optimize your landing pages. What do you want somebody to do once they see your link? What’s the next thing just for this visitor? Place them around just a little longer. Make use of a related posts plugin to provide some additional reading, or try out a service like snip.ly to suggest relevant content or links.
Don’t complain. When someone will give you a web link and it’s nofollow, please don’t storm within their inbox with guns blazing. Maybe they just don’t know you sufficiently to go by your links yet. If you’re cool regarding this, the next link they offer you may be a followed one. And even if it isn’t, you’re still getting exposure from it, right?
A nofollow link isn’t the conclusion around the globe
As SEO professionals, I understand we’re all shooting for followed links that pass a great deal of “juice” on the websites in our clients. When we all had our way, earning links would be easy, every link would be followed, and Google would never, ever penalize websites to have too many links, or lots of links of the certain type. We would all have vast amounts of money, and would spend our days around the beach drinking fancy cocktails. Unfortunately… that’s just not how everything is.
Honestly, a nofollow link isn’t the end on the planet, because of you or even for a client. These links are valuable, and important for anyone trying to build their brand online. As I’ve shown, they hold significant power, and more than you may expect.
As opposed to focusing on regardless of whether a link is followed, we need to do our very best to acquire those links ahead of the right people with the right time, crafting content beyond the link 38dexppky motivates conversions. As it is for everything in SEO, obtaining links is all about balance: the balance between followed rather than followed, “juicy” links and dry ones.
In my case, that nofollow link I described at the outset of this post went live, the blogger was satisfied with her product, along with the review she wrote was fantastic. It resulted in a relatively high level of clicks to our site… and what have you any idea, even a few purchases. Seeing was believing for me, now I’m an advocate of earning links generally – not just the followed ones.